Amazon Brand Protection
Defend Revenue With Amazon Brand Protection
Counterfeit offers take the Buy Box on the detail page you built, and the customer never knows they bought from someone else. EnforceShield finds the offers, works out which ones are actually enforceable, and files them through the Brand Registry or public route that fits your account.
Live in 24 Hours
Attorney-Engineered
Brand Registry or Public Route
Repeat Sellers Tracked
126 brands under continuous enforcement
The Problem
Infringing Offers Compete for the Demand You Built
On Amazon, several sellers share one product detail page and compete for the Featured Offer. A counterfeit listing does not need its own traffic — it takes yours. Your team still has to work out which of those offers you can actually do something about.
Your own ASIN becomes someone else's sales channel
Multiple sellers offer against the same detail page and compete for the Buy Box. When a counterfeit offer wins it, your product page keeps converting — for them. The customer thinks they bought from you, and complains to you when it arrives.
An unauthorized seller is not automatically an IP violation
Selling outside your authorized channel is not, by itself, trademark, copyright or counterfeit infringement. Genuine resale and pricing disputes have to be separated from enforceable cases, or your team spends weeks filing reports Amazon's IP routes were never built to resolve.
Not every Amazon case takes the same route
Brand Registry brands file through authenticated workflows. Everyone else uses the public infringement route. Project Zero adds another path for eligible brands. Which one applies depends on your account setup and on the rights behind the specific case.
A removed offer comes back under a new account
Strong counterfeit cases need evidence, and some need a test buy before they are filable. Then the seller returns under a different account with the same product. One-off reporting turns into a standing workload nobody planned for.
Native Tools
Amazon Gives Brands Real Tools. Someone Still Has to Operate Them.
Brand Registry, Report a Violation, Project Zero and Transparency each solve a different piece of the problem, and the infrastructure is genuinely strong. None of them decides which of this week's suspect offers is worth filing, builds the evidence, or notices when the same seller is back.
Brand Registry and automated protections
Amazon's rights-holder program for enrolled brands: proactive protections, brand metrics, advanced tools and authenticated enforcement workflows. Identifying and validating the cases worth acting on is still your side of the line.
Report a Violation and the public route
Brand Registry brands file through the authenticated Report a Violation workflow; other rights holders use the public infringement route. EnforceShield supports both and picks based on the case, the rights and your account setup.
Project Zero and Transparency
Project Zero gives eligible brands self-service counterfeit removal. Transparency serializes units so fakes can be stopped before they ship. Both are worth having. Neither handles detection, IP validation, case tracking or recurrence.
The Solution
Run Amazon Enforcement as One Continuous Workflow
Detect, validate, enforce, monitor, escalate. Seller offers, hijacked ASINs and stolen listing content all become structured cases, which is what keeps enforcement alive after the first removal.
Detect suspicious offers, listings and sellers
EnforceShield monitors the Amazon stores in scope for suspect ASIN activity, seller offers, brand terms, product imagery and listing content. What comes back is a set of cases tied to specific products, not an alert stream someone has to triage every morning.
Establish what is actually enforceable
Each case is checked against the rights and evidence available — trademark, copyright, design, counterfeit or another supported ground. Genuine resale is separated from actionable infringement, and cases that need more proof, including a test buy, are flagged before anything is filed.
File through the right Amazon route
Validated cases go into evidence preparation and then through the workflow that fits: Brand Registry where authenticated access exists, the public reporting route where it does not. Current support covers trademark, copyright and design claims.
Track removals, rejections and repeat sellers
Submission status, Amazon's responses, removals, rejected reports and follow-up all stay on the original case, while monitoring continues for recurring offers and seller accounts. The same threat does not restart enforcement from zero.
Escalate persistent or cross-channel infringement
Persistent cases move into re-filing, further evidence or attorney review. When the same product or operator shows up on another marketplace or an independent store, the case continues there rather than closing at Amazon.
Every Amazon case, from detection to outcome
Suspect offers, validated cases, filings, Amazon's responses, removals, rejections and recurrence on one record — not split across Brand Registry, inboxes and a spreadsheet.
EnforceShieldWhat Clients Say
When someone buys Moérie, it should actually be Moérie.
EnforceShield found and removed the counterfeit listings across eBay, Alibaba and Amazon.
Kipras Kazlauskas
Co-founder, Moérie
Capabilities
Amazon Infringement We Act On
Seller activity is not automatically infringement. We review the product, the listing and the rights behind it, then act on the cases that can actually support enforcement.
Counterfeit products and seller offers
Fakes passing as genuine through listings and seller offers, validated against the counterfeit and IP evidence available — with a test buy where the case needs one.
Hijacked ASINs and listing-content infringement
Product pages, imagery and descriptions altered or misused on the ASINs you own, taking control of how your product is presented away from you.
Trademark, copyright and stolen brand assets
Protected names, logos, product photography and graphics reused in Amazon listings, acted on where the rights support enforcement.
Unauthorized and repeat sellers with an actionable basis
Seller activity enforced where a valid counterfeit, trademark, copyright or design basis exists — not simply because the seller sits outside your authorized network.
/ month
IP Violations Removed
Across marketplaces, social platforms and the open web
/ month
Revenue Protected
Across all enforcement channels
Takedown Success
On decided cases across the client base
Why EnforceShield
Amazon Has the Tools. We Make Them Operational.
Amazon's native protections are strong. What is missing is the operation around them: finding the cases worth acting on, validating the basis, routing each report correctly, and following the product when it comes back somewhere else.
Attorney-engineered case validation
Legal and IP logic is applied before every report, which keeps weak complaints out of your filing history and stops ordinary unauthorized resale being treated as infringement.
Routing across every Amazon path
Brand Registry or public reporting, chosen by the case, your rights and your account setup. Different violations are not pushed through the same form because it is the one we know.
Connected to the wider ecommerce threat
The same product, seller or operator usually turns up beyond Amazon. Enforcement continues on supported marketplaces, independent stores and other channels instead of treating Amazon as an isolated problem.
Case studies
Amazon Enforcement Results Across Industries
Wellness, beauty and consumer-tech brands enforcing on Amazon alongside eBay, Walmart and Alibaba.
How Wellnee Regained Marketplace Control and Protected €1.9M in Revenue
97.0%
Enforcement success rate
2,107
Infringing listings removed
€1.9M
Estimated revenue protected
30 days
Marketplace control restored
Wellnee faced large-scale trademark and listing infringements across Amazon, eBay and Walmart. EnforceShield delivered attorney-verified enforcement across all three marketplaces, restoring marketplace control and protecting millions in revenue.
See what continuous Amazon enforcement looks like for your brand
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Implementation
From Amazon Setup to Active Enforcement in 24 Hours
Nothing about your Amazon operation has to be rebuilt. Clarify the rights, products, marketplaces and reporting access, and detection starts from there.
Define scope
Send your priority Amazon stores and ASINs, your trademarks, copyrighted assets and designs, your authorized seller context, and the infringement patterns you already know about. That sets the monitoring scope and the rights enforcement can rest on.
Configure access and rules
Detection and validation are tuned to the products, sellers and IP grounds in scope. Brand Registry or public-reporting access is matched to your account, and your approval model is configured alongside it.
Run and report
Detection keeps running, new cases are validated and filed, and removals, rejections, repeat sellers and recurring offers stay visible as they move. Run it as software or hand it to our team — your call.
Further Reading on Amazon Enforcement
The detail behind the process, from Brand Registry to repeat infringement.
Amazon Brand Registry: Requirements, Benefits and How to Enroll
What Brand Registry actually covers, what it needs from you, and where its protection ends.
Read the articleWhen Amazon Brand Registry Stops Being Enough
The point at which marketplace-native tools stop keeping up with repeat infringement.
Read the articleWhen Your Amazon Takedowns Stop Sticking
A diagnostic for brands whose removed listings keep coming back under new sellers.
Read the articleFAQ
Common Amazon Brand Protection Questions
Amazon brand protection combines Amazon's own protection programs with ongoing rights-holder enforcement against counterfeit products, IP misuse and other actionable infringement. At scale it also means validating each case, choosing the right reporting route, tracking outcomes and watching for the same seller to return.
Take Amazon Brand Protection Beyond Individual Takedowns
See where counterfeit offers, infringing sellers and ASIN issues are hitting your Amazon business today, and what it takes to stop filing reports one at a time.
Review your highest-priority ASINs, seller activity and current exposure
See which Brand Registry or public reporting route fits the cases you are facing
Understand how detection, validation, filing and recurrence monitoring would run for your brand