The EnforceShield Journal
First-hand insight from our IP experts on brand protection, IP enforcement, and online infringement – grounded in real enforcement data and built for high-growth, multichannel brands.
Our Take
Perspectives from our IP experts
First-hand analysis from the people running enforcement every day — what they see across brand portfolios, and what they do about it.
The Sale You Never See: Why Most Brands Fight Infringement With the Wrong Tools
The real cost of a fake isn't the one order a counterfeiter takes. It's the doubt it plants in every buying decision around it, and it never shows up as a line item.
Audrius Blockis — Chief Business Development Officer
October 12, 2026
Unauthorized Sellers: What They Are and How to Stop Them
Unauthorized status alone is not an enforceable violation. What the classification actually is, where the inventory comes from, and the four-step response path that holds up.
Živilė Pocevičiūtė — Intellectual Property Infringement Expert
August 31, 2026
Brand Protection Strategy: How to Build a Scalable Program
The six threat categories, the seven-stage framework, the routing table for picking an enforcement action, and the maturity model behind more than €133M in revenue protected every month.
Šarūnas Jay Bakas — Head of Commercial Partnerships
August 29, 2026
Brand Protection Tools: Software, Services and How to Choose
Eight brand protection tools compared on one question: how far does each carry a case after it finds something? Written by one of the eight, and we say so.
Živilė Pocevičiūtė — Intellectual Property Infringement Expert
August 30, 2026
Amazon Brand Registry: Requirements, Benefits and How to Enroll
Who qualifies, exactly what Amazon asks for, the five-step enrollment process, what it costs, what you get after approval, and what Brand Registry does not solve on its own.
Medardas Meškuotis — Intellectual Property Infringement Expert
August 28, 2026
Top Infringer Tactics E-commerce Brands Need to Watch in 2026-2027
Listing hijacking, synthetic counterfeits, social commerce impersonation and borrowed search visibility — the tactics showing up across client portfolios right now, and what they mean for enforcement.
Medardas Meškuotis — Intellectual Property Infringement Expert
August 21, 2026
What Happens in the First 24 Hours of Onboarding
An hour-by-hour walkthrough of IP enforcement onboarding: what gets mapped, calibrated, validated and filed before the first enforcement action goes out.
Živilė Pocevičiūtė — Intellectual Property Infringement Expert
August 14, 2026
The Fire Extinguisher Problem: Why Brand Protection Belongs in Your Infrastructure Budget
Most brands still buy protection like a fire extinguisher: hang it on the wall and hope. Here's why that model is breaking down, and what to ask a partner built for the alternative.
Šarūnas Jay Bakas — Head of Commercial Partnerships
August 7, 2026
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Playbooks
How to Report Counterfeit Products on Amazon: Step-by-Step
Which Amazon reporting route to use, what evidence to prepare, how to file through Brand Registry or without it, and what to do when a report is rejected or the counterfeit comes back.
Oct 21, 2026 · 9 min read
Playbooks
When Your Amazon Takedowns Stop Sticking: A Diagnostic for Brand Owners
Aug 3, 2026 · 8 min read
Playbooks
When Amazon Brand Registry Stops Being Enough: The Structural Inflection Point
Aug 3, 2026 · 8 min read
Playbooks
The 14-Day Counterfeit Window: How Viral Launches Trigger Multi-Channel Hijacking
Jun 1, 2026 · 8 min read
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