EnforceShield vs Red Points
EnforceShield vs Red Points compared on enforcement, not alerts
Both remove IP infringement at scale. The difference is what happens between finding a listing and filing the case — and what it costs you when a launch goes viral and the number of infringers triples in a fortnight.
97.0–99.3%
Same day
~30 minutes
33,000+ a month
Brands already enforcing with EnforceShield
Executive summary
What is the main difference between EnforceShield and Red Points?
This comparison is published by EnforceShield. Both platforms remove IP infringement at scale; the decision turns on whether you are procuring detection coverage or enforcement outcomes — including the briefs where Red Points is the stronger fit.
Select EnforceShield when
You sell across marketplaces, your own store, social and paid ads at once, and copies appear on all of them within days of a launch.
You need cases that survive scrutiny — each one carrying its own infringement analysis, evidence and legal grounds — rather than a high volume of reports.
You run several brands and want to add the next one in days, without a new contract or a new sales cycle.
Some of your IP is not registered yet, because you launch SKUs faster than trademark registration completes.
You want a bill that does not move when a viral launch triples the number of hijackers.
Select Red Points when
You are buying detection reach as a managed service, and adding coverage programme by programme suits how you budget.
Your team is measured on how much gets detected, rather than on whether each case holds up when a platform pushes back.
Capability comparison
EnforceShield vs Red Points comparison table
Nine evaluation criteria. The EnforceShield column states commitments; the Red Points column states their published position.
| EnforceShield | Red Points | |
|---|---|---|
| What you are buying | An enforcement system. Agents run the full loop — detect, validate, enforce, monitor, escalate — with the legal logic engineered upfront by practising IP attorneys. | A fully managed AI platform that, in their words, “takes down counterfeits, fake websites, social media fraud accounts, and piracy”. |
| Legal reasoning per case | Every case carries its own written analysis: infringement grounds, evidence assessment, platform context and a confidence grade. Two agents evaluate it independently — disagreement or low confidence routes to an IP attorney before anything is filed. | Detection and removal at volume. Per-case legal analysis is not part of their published product description. |
| Scope in one contract | Marketplaces, social, search, ads, domains and the open web in a single pipeline, under one agreement. | Presented as separate product lines: Brand Protection, Anti Piracy, Domain Management, Impersonation Removal, Gray Market and Deepfake Protection. |
| IP that is not registered yet | Enforces on common-law trademark, copyright, design rights and trade dress — so a new SKU is defensible before its registration completes. | Registration requirements are not published. Worth asking directly if you launch faster than you register. |
| When the platform says no | In-house IP attorneys take the case further — counter-notices, escalation, and litigation where it is warranted. | Not described publicly beyond the managed takedown service. |
| Published outcome | A 97.0–99.3% removal success rate across the named client cases published on our results page, with the listing counts behind each one. | No removal success rate is published. The figures on their homepage describe reach rather than outcome. |
| Time to first takedown | Same day. Under 24 hours from signature, with roughly 30 minutes of your team's time to onboard. | Not published. |
| How you are billed | Per brand and IP asset. The bill does not move when a viral launch triples the infringement count, and adding a brand does not mean re-contracting. | Not published; quote-based. |
| Who it is built for | High-growth multichannel brands and multi-brand operators running anywhere from one to twenty-five brands. | “Brands of all sizes”, in their words — no particular segment. |
Verification
Everything in the EnforceShield column is checkable. Named client cases, their listing counts and removal success rates of 97.0%, 97.5%, 98.3% and 99.3% are published in full on our results page.
The Red Points column quotes or summarises material published on redpoints.com and read on 25 September 2026. Where it says “not published”, that means the detail is not stated publicly — not that it does not exist. Put the same questions to both vendors. EnforceShield is not affiliated with Red Points; Red Points is a trademark of its owner.
Vendor overview
Red Points: platform overview
Red Points is a managed brand protection vendor. It describes itself as a “fully managed AI platform” that “takes down counterfeits, fake websites, social media fraud accounts, and piracy”, sold as separate programmes: Brand Protection, Anti Piracy, Domain Management, Impersonation Removal, Gray Market and Deepfake Protection. The scope you end up with therefore depends on how many of those you buy. Its published material describes detection reach. It does not publish a removal success rate, a time from signature to first takedown, or pricing — which is what the rest of this page is about.
Description drawn from the Red Points website (redpoints.com), read 25 September 2026. Red Points is a trademark of its owner; EnforceShield is not affiliated with it.
Key differences
Where the two platforms differ in practice
Four differences with a measurable effect on enforcement throughput and on cost.
The case is built before it is filed
A report that says “this looks like a counterfeit” and a case that sets out the trademark, the likelihood of confusion, the evidence and the platform rule it breaches are not the same document — and platforms do not treat them the same way. Every EnforceShield filing carries the second kind, generated per case, not per batch.
No approval queue between detection and action
The legal logic is codified upfront by IP attorneys, so routine cases file autonomously and only genuine edge cases wait for a human. Detection-to-action is measured in minutes, not in review cycles — which is the entire game during the two weeks after a launch goes viral.
Your bill does not follow the infringers
Pricing is per brand and IP asset, decoupled from infringement volume. When a product blows up and the hijacker count triples, your enforcement cost is the same as it was the month before. Budget the protection once, not per wave.
One system, not a menu of modules
Counterfeiting during a viral launch does not respect product lines: the same operator runs the Amazon listing, the cloned Shopify store and the Meta ad. EnforceShield enforces across all of it from one pipeline, so nobody has to reconcile three dashboards to see whether the infringer is gone.
Legal expertise
The IP attorneys behind the enforcement logic
The enforcement logic the platform runs on was specified by practising IP lawyers, and cases the system cannot decide autonomously are escalated back to them. Request the equivalent credentials from every vendor under evaluation.
Rytis Rudzinskas
Founder & CEO
IP attorney with over 15 years of law practice specialising in intellectual property protection. He founded EnforceShield in 2024 after seeing first-hand that human-only enforcement could not scale with the volume of online infringement.
LinkedIn
Medardas Meškuotis
Intellectual Property Infringement Expert
Specialises in the investigation and validation of online IP infringement across marketplaces and digital channels, bringing expert judgment to the complex cases the system routes for review.
LinkedIn
Živilė Pocevičiūtė
Intellectual Property Infringement Expert
Worked directly with customs and police authorities on IP enforcement cases before joining EnforceShield, coordinating action against infringers offline as well as on.
€1.7M seed
Round led by Vendep Capital
US + EU entities
HQ in Lithuania, US subsidiary in Tennessee
Founded 2024
Purpose-built for autonomous IP enforcement
Inside the enforcement pipeline
The live case list: each case analysed, graded and filed, with its legal reasoning attached to the record.
EnforceShieldClient outcomes
Enforcement results, by client
Published outcomes from four named client engagements: removal success rate, infringing listings removed and revenue protected. Apply the same disclosure standard to every vendor on your shortlist.
Amazon, eBay and Walmart
97.0%
Enforcement success rate
2,107
Listings removed
€1.9M
Revenue protected
Amazon
99.3%
Removal success rate
265
Listings removed
€278K
Revenue protected
Marketplaces
97.5%
Removal success rate
1,170
Listings removed
€896K
Revenue protected
Marketplaces
98.3%
Enforcement success
397
Listings removed
€401K
Revenue protected
What Clients Say
When someone buys Moérie, it should actually be Moérie.
EnforceShield found and removed the counterfeit listings across eBay, Alibaba and Amazon.
Kipras Kazlauskas
Co-founder, Moérie
Assess your own exposure before you select a vendor
Book a Live Walkthrough30-min call · Clear enforcement priorities · No obligation
Implementation
Migrating from Red Points without a coverage gap
Both platforms can run in parallel until your current agreement expires. Most switching clients take that route.
Send us what you own
Brands, trademarks, copyright assets, design rights, authorised sellers. Registrations are useful but not required. Around 30 minutes of your team's time — no weekly working sessions and no dedicated project manager.
We map the exposure
A first pass across marketplaces, social, search, ads and the open web shows you what is live right now. You see the case list, the legal grounds and the confidence grade before you commit to anything.
Enforcement starts inside 24 hours
Filing begins the same day in most cases, running alongside your existing vendor until you are ready to let that contract lapse. Nothing is paused while procurement catches up.
FAQ
FAQs on EnforceShield vs Red Points
Yes, for brands whose problem is enforcement rather than detection coverage. Both find and remove IP infringement across marketplaces, social media, websites and ads. EnforceShield is built as an autonomous enforcement system with attorney-engineered legal logic: each case is validated against IP law and platform rules, carries its own written reasoning, and escalates to in-house IP attorneys when a standard takedown is refused.
Related comparisons
EnforceShield vs MarqVision
Speed claims versus legal defensibility — and what happens when a platform pushes back on a filing.
EnforceShield vs BrandShield
A cybersecurity-led platform compared with an IP enforcement system. They solve different problems.
Red Points alternatives
Five options compared on published removal rates, time to first takedown and pricing.
Brand protection tools compared
The full field compared: nine options, what each one is built for, and how to choose between them.
The verdict: evaluate vendors on removals, not feature lists.
Bring your worst channel to a 30-minute call. We will show you what is live against your brand right now, and what enforcement on it would look like.
A free exposure report on your own brand — what is live right now across marketplaces, social, search, ads and the open web, yours to keep whatever you decide.
The legal grounds and evidence behind each case, so you can see what would actually be filed in your name.
A price per brand, on the call, with no dependency on how many infringers you turn out to have.
Enforcement live within 24 hours of signing, running in parallel with whatever you use today.